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Consumer behaviour is centred around how a customer selects and uses a product or service. It analyses the factors influencing a consumers decision making.

For retailers it is vital to understand consumer behaviour in order to convert potential customers into existing customers and indeed, keep your existing customers satisfied.

Customers are what keep your business up and running so it really is essential you have a full understanding of what attracts them to your store and what makes them return again and again.

We’ve compiled the top 5 tips revolving around consumer behaviour to provide you with the knowledge of how to maximise your store and customer experience to boost your business.

1. Understand Your Target Audience

Before you embark on the path of attracting customers to your store or even retaining customers to your store you have to be aware and keep up to date with your target audience.

Knowing your target audience is the foundations of understanding consumer behaviour. What age range of customers are you trying to appeal to? Are your products and services suited to a particular profession?

Considering and understanding the answers to these types of questions will help you on your way to increasing sales and allow you to set the processes in motion to appeal to your target audience.

2. Collecting Consumer Behaviour Data

An important factor in being more knowledgeable about consumer behaviour is collecting data by various means.

There are a few cost effective ways of obtaining this type of data, some of which are listed below:

  • Customer Reviews: can inform you what you’re doing right and what you’re doing wrong. They provide valuable insights into what you could improve and develop within your products and services ranges.
  • Focus Groups: are a call out to your consumers. Get them together and ask them yourself what they are feeling and their opinions on your products.
  • Surveys: allow you to ask specific and direct questions you might want to know.

3. Colour As An Influencer

In a study conducted by the Journal of Business Management colour was found to account for 85% of a consumers decision making.

An extract from the Journal of Retailing sums up how important colour is in influencing consumer behavior:

“Color can produce certain autonomic biological reactions, create certain emotional responses, and obtain attention. Retailers have traditionally used color to project an image or to create a desired atmosphere. Following general guidelines that have resulted from psychological research, researchers have attempted to use colors that put customers in a buying mood.” (Journal of Retailing, 1983)

You can find out more about colour and its impact here. (redirect to previous blog post)

4. The Importance Of Marketing Campaigns

If you want to influence consumer behaviour and get better insights into what they respond to then a useful way of doing so is through marketing.

By using Marketing Campaigns you can analyse what type of wording appeals most to your consumers and remind them of brands and services. By engaging with and creating regular Marketing Campaigns you can create more conversions and sales in turn.

5. Need More Insights Into Consumer Behaviour?

Get in touch with us today about how Storebest can inform you about maximising your store to attract more customers and the services we can provide. With over 35 years in shop fitting you can be sure we know what we are talking about. Call us on (01) 536 7930 or email info@storebest.ie.

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