Shop Fitting – 4 Tips for Success
Fitting out your retail space is a crucial moment for any business. Getting the process right the first time around can save you a lot of time and money in the long-run. So, with that in mind here’s a list of 4 tips to consider when it comes to shop fitting.
1. Use the Right Kinds of Display
Retail displays are a vital part of the shop fitting process and choosing the right merchandise displays for your store should not be taken lightly.
The type of display you use and how effectively it showcases your merchandise can have a direct impact on your sales.
Ask yourself, will this display capture the attention of customers browsing your store? How about as they pass by on the street?
Fortunately, most good shop fitters will have plenty of display units for you to choose from. This should allow you to find one that will really speaks to your customers and works within your retail space.
2. Hire a Specialist to Work on Your Space
If you want to install fixtures such as lighting and displays, you’ll need to hire a professional shop fitter to kit out your retail space.
Luckily there’s many advantages to hiring a top-quality shop fitter. Having been through the shop fitting process many times before, they’ll be able to walk you through the entire thing, step by step and take out any guesswork.
Hiring an experienced and trusted professional will also give you peace of mind that the entire shop fitting process will go as smoothly as possible.
So, spend some time researching potential shop fitters, to make sure you find the right one for you and your business.
3. Lighting Can Help the Displays Immensely
When it comes to shop fitting, lighting is so important. Don’t forget that it has a direct effect on how your customers see your merchandise.
Although you should incorporate lots of light into your retail space to really show off your products, too much lighting can make your store seem clinical. So, striking the right balance is key.
The right balance is different for every store. It will depend on things like what industry you operate in, your target market and your brand. This is an area where an experienced store fitter can really come in handy.
It’s important to consider your lighting placement and the intensity of your chosen lighting. For example, if you’re a fashion retailer, flattering lighting in dressing rooms is key if you’re going to maximise sales.
4. Try to Maximise the Space of Your Store
Maximising the available retail space, is one of the biggest challenges for store-owners and something we see time and time again when shop fitting.
Often space comes at a high premium in prime retail locations. So, making the most effective use of the space you have is vital.
There are a number of different techniques you can use to make your store look and feel bigger. For example, don’t overcrowd your store with too much furniture, instead try using the space above you – don’t let high ceilings go to waste.
Another useful tip is to use mirrors to create an optical illusion and bounce light around your store. This is a relatively inexpensive way to help maximise space an brighten up your store.
With over 35 years’ experience, Storebest is Ireland’s leading shopfitters. We know the store design mistakes and how to avoid them. So, if you’re in need of a great retail design, get in contact today. We can provide you with a unique design tailored to your individual needs.