Affordable Retail Store Interior Design Ideas
In today’s harsh economic conditions, for many retailers, redesigning a retail store isn’t a walk in the park. The budget must be well managed while maximising every cent. If space is limited, you need to make the most of what you have to maximise sales and customer experience.
Luckily for smaller businesses, success doesn’t always come down to the size of your store or depth of your pockets. More important is how you connect with customers and how they feel when they’re in your store.
We’ve worked with a range of retailers, large and small. Whether you’re just setting up or redesigning, you’re in the right place for some affordable retail store interior design ideas.
Make Your Store Feel Larger
Space is at a premium these days. With the ever increasing cost of rent you may only be able to afford a small store. That doesn’t mean customers have to feel cramped. There are many tricks you can use to create the illusion of a larger space.
By painting one wall in a bold colour, you create the impression of depth in your store. Make sure you align this with your brand image and colours or it may appear inconsistent.
Lighting is also extremely important, especially in the corners of your shop. Use a variety of light sources such as ceiling lights, track lights and picture lights to keep your space bright and welcoming. Windows can play a huge part in customer experience and should be used wherever possible. If you’re restricted in this regard, mirrors can help to make the area seem bigger and also create a funky feel.
Avoid Clutter
It’s easy to think that stocking more merchandise in your store means more sales. In fact, the opposite is true, especially if space is limited. Piling products onto your shelves will only make the place look cluttered, and is a sure-fire way to turn customers off.
Often, some of the bigger retailers will stock only a few products in their store, creating the illusion of exclusivity and high value. While we recommend following their lead and keeping your merchandise organised, stocking only a few products may not make economic sense. A simple, affordable retail store interior design idea is to develop a strategic floor layout that is well organised and grabs the attention of your customers.
Space Hacks
Great store design makes the most of the available space. Examples include placing shelves at different levels or shelves that fold into the wall. Not only are they great for storing products and reducing clutter, these unique storage solutions improve customer experience. Anything that improves experience is a plus! This means helping people to remember your brand, which can turn into repeat visits and increased sales.
We hope you’ve enjoyed reading some of our affordable retail store interior design ideas and have been inspired to undertake your own project. If you want to discuss designing your retail store with the experts, feel free to call or email us!