5 Essential Principles for Great Retail Design
Are you looking to make the most out of your retail space? Whether you’re designing a new store or revamping your old one, we’ve put together some tips to help you. Here’s our list of 5 essential principles for great retail design.
1. Define your space
First thing’s first, you need to define your retail space. This one is important, as it lets your customers know what your brand is all about. By clearly defining, your space in line with your brand image, you’ll attract the right customers into your store.
Ask yourself, what are you selling and who are you selling it to? Throughout every corner of your store there needs to be a consistent style. Great retail design stands out amongst its competitors and clearly defines its brand identity. Make sure you keep this in mind throughout the entire retail design process.
2. Organise
Organisation is a key principle in retail detail no matter what size your store and no matter how big your budget is. Disorganised stores are off-putting to customers. So organisation your store space can have a real impact on your bottom line.
It’s vital that your retail space is well organised and as intuitive and easy to use as possible. Otherwise, you’re creating a real headache for your customers and that’s not good for business. If customers can’t easily find what they’re looking for, they’re likely to make a premature exist.
A customer who enters your store should have a clearly laid-out path to follow through your store. Different categories of products should be clearly labelled and sign-posted. A great retail design is one that allows customers to find what they need quickly and easily.
3. Retail is Detail
This is an old saying that still rings true today. Retail is fiercely competitive. So, paying close attention to details is important. Often, it’s the details that customers remember the most. This means that it pays not to overlook them.
4. Slow Down The Customer Journey
Modern shoppers tend to shop in a hurry. However, this can potentially hurt your sales. So, it’s the job of a great retail design to slow down the customer’s journey throughout the store and encourage them to spend more time browsing through what you have to offer.
The longer customers spend in your store, the more of your products they will get to see and therefore the more likely they are to buy multiple items in a single trip. So, think carefully about your customer’s journey through your store.
One way of slowing down the customer journey is by putting ‘essentials’ in the back. That way customers will have to pass by all the other merchandise in your store first and spend longer in your store.
5. Eye Catching Visual Merchandising
Nothing is more effective at encouraging customers to cross the threshold into your store than an eye-catching window display. No great retail design would be complete without one. So, make sure you spend time creating visual merchandising that capture’s shoppers’ attention.
With over 35 years’ experience, Storebest is Ireland’s leading shopfitters. We know the store design mistakes and how to avoid them. So, if you’re in need of a great retail design, get in contact today. We can provide you with a unique design tailored to your individual needs.